invites Miller Lite beer fans to "save your summer" to collect "Taste Points" and use them for a chance to win great prizes. The "Taste Points" allows consumers of legal age, gather points found on specially marked packages of Miller Lite, and Foursquare use when they visit participating bars and restaurants. Consumers can collect "Taste Points" and use them for a chance to win thousands of fabulous prizes each day, week or month, from grills and coolers, to travel around mundo.
Para apoyar el programa de “Taste Points,” Miller Lite también está lanzando una serie de comerciales de televisión que introducen a las Miller Liteguards, un “ejército” de mujeres que tienen como deber ayudar a los hombres a que tomen decisiones varoniles, y que van de acuerdo con la campaña “Elige Como Hombre”. Los comerciales, que se lanzaron esta semana y que se transmitirán hasta julio, invitan a los televidentes a visitar TastePoints.com para registrarse y participar para ganar fabulosos premios. El programa también incluirá publicidad en los periódicos, radio, carteleras publicitarias y digital, además de puntos de venta y relaciones
públicas, including Miller Liteguards presentations at special events throughout the country.
"The great taste of Miller Lite came to save the fans of beer and help them have an epic summer," said Grant Leech, vice president of marketing for Miller Lite. "Our program of" Taste Points "reward the loyalty of a great and multifaceted way, using popular media platforms such as Facebook and Foursquare. And of course, our Miller Liteguards visit bars and restaurants throughout the summer, ensuring that manly men make decisions, choosing light beer for its great taste. "
Miller Lite program, "Taste Points" Facebook used to require consumers to invite their friends to join them to win weekly prizes and awards monuments, which are for groups of four or eight people. Program participants will also see how many people or how many groups have participated to win each award, to have a better idea of \u200b\u200byour chances of winning.
"Taste Points" function as credits to redeem for raffle tickets and win prizes. Consumers can collect "Taste Points" to send official codes online, on-site or via SMS mobile phone, these codes are available in packs of specially marked Miller Lite, and the Foursquare used to visit bars and restaurants. Additionally, consumers who have not entered the maximum number of codes in one day, will automatically receive "Taste Points" to register with Foursquare in bars and restaurants participating. There is no limit to the number of awards that consumers can earn.
program "Taste Points" of Miller Lite will award thousands of prizes, including three monumental prizes like a trip around the world, an island-hopping adventure in the British Virgin Islands, a trip to Indy 500 and the race NASCAR Sprint Cup Series
Charlotte Miller Lite driver, Brad Keselowski, traveling, on the same day in a private jet from one race to another. The weekly prizes include a trip to the Gold Cup soccer and a VIP golf experience at Pebble Beach, and will also offer hundreds of daily prizes, as Miller Lite mini grills and coolers to backpacks. There are even local awards available in many areas based on zip code.
Consumers can collect and use "Taste Points" during the program, which begins May 1 and ends on July 31, 2011. "Taste Points" will expire at the end of the program. No purchase, consumers can see official rules at TastePoints.com to find other ways to collect "Taste Points" and look for special codes that are in stores or online, in TastePoints.com.
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